Search intelligence, made meaningful

Understand what people are looking for.

Every search starts with a need. SeekSignal helps turn directory search activity into clear, useful insights making it easier to understand visibility, engagement and the interests behind the searches.

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Why it makes sense

There’s more to a search than a result.

Search activity can tell organisations which services people are looking for and how they engage with what they find. SeekSignal makes that information easier to interpret and act upon.

01 / VISIBILITY

See where you appear

Understand when a listing appears in relevant search results and how often people visit it.

02 / RELEVANCE

Discover the searches

See which search terms bring a profile into results, providing useful context about what people seek.

03 / PROGRESS

Track change over time

Use straightforward monthly comparisons to see how visibility and engagement are changing.

SeekSignal in practice

Already turning searches into insights.

SeekSignal powers monthly insights reporting for therapists listed on the Nottingham Counselling & Psychotherapy Hub.

These reports bring together search appearances, profile visits, the search terms associated with those appearances and month-on-month comparisons presented in a format that is easy to understand.

Explore the Nottingham Hub ↗

Looking ahead

Built with wider possibilities in mind.

Our longer-term ambition is to explore how search intelligence could help more directories and service organisations understand changing interests, improve visibility and identify potential gaps in provision.

SeekSignal is at an early stage of development. Its current application is monthly reporting for the Nottingham Counselling & Psychotherapy Hub; wider capabilities are part of our future vision.

Start a conversation

Interested in what SeekSignal could become?

We welcome conversations with organisations interested in directory analytics, search intelligence and potential future applications.

Contact us via Written by Kate ↗